The Object of Rotary
To encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster.
*FIRST: The development of acquaintance as an opportunity for service.
*SECOND: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society.
*THIRD: The application of the ideal of service in each Rotarian's personal business and community life.
*FOURTH: The advancement of international understanding, good will, and peace through a world fellowship of business and professional persons